How to Use Frase: A Beginner’s Step-by-Step Guide

Learn how to use Frase step by step to research keywords, create SEO-friendly content, optimize your articles, and improve search rankings with ease.

By TechScaleMedia Editorial · Updated July 2026 · 11 min read

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Creating content without understanding what users are searching for often leads to poor rankings and low organic traffic. Even well-written articles can struggle if they don’t cover the right topics or match search intent. Frase solves this problem by analyzing top-ranking pages, generating SEO content briefs, identifying content gaps, and helping you optimize articles for better search performance. Whether you’re a blogger, SEO specialist, content marketer, or agency, Frase makes it easier to create content that competes in search results.
In this guide, you’ll learn how to use Frase step by step to research keywords, build SEO content briefs, optimize articles, and improve your chances of ranking on Google.
Ready to create content that ranks? Try Frase and streamline your SEO content research and optimization workflow.

How do you use Frase?

Quick Answer

Using Frase is simple:

• Create a Frase account.
• Create a new document.
• Research your target keyword.
• Generate an SEO content brief.
• Build your article outline.
• Write or generate your content.
• Optimize your content score.
• Publish your article.

Prerequisites

Before getting started, you’ll need:

• A Frase account
• A target keyword
• Basic understanding of your audience
• CMS or website (optional)
• Internet connection

Step-by-Step Instructions

Follow these simple steps to use Frase effectively, from creating your first content brief to optimizing your article for better search engine rankings.

Step 1: Create a New Document

After logging into Frase, create a new document and enter your target keyword.
Frase immediately starts analyzing Google’s top-ranking pages to understand what users expect from that search query.

Step 2: Research the Search Results

Frase scans the search results and collects valuable insights, including:

• Common headings
• Frequently discussed topics
• Search intent
• People Also Ask questions
• Competitor content

This research helps you understand what your article should cover before you begin writing.

Step 3: Generate an SEO Content Brief

Use Frase’s content brief generator to create a roadmap for your article.

The brief typically includes:

• Suggested word count
• Recommended headings
• Important subtopics
• Common questions
• Relevant keywords

Starting with a detailed brief helps reduce research time and keeps your content focused.

Step 4: Build Your Article Outline

Review the suggested headings and organize them into a logical structure.

You can:

• Rearrange sections
• Add custom headings
• Remove unnecessary topics
• Include FAQ questions

A well-structured outline improves readability and helps cover your topic more completely.

Step 5: Write or Generate Your Content

Use Frase’s AI writing assistant to create your first draft, or write manually while referencing the SEO brief.
Focus on creating content that answers user questions clearly instead of simply repeating competitor information.

Step 6: Optimize Your Content Score

As you write, Frase compares your article with top-ranking pages and provides a live optimization score.

It may recommend adding:

• Related keywords
• Missing topics
• Semantic phrases
• Additional headings

Use these suggestions naturally rather than forcing keywords into your content.

Step 7: Add FAQs and Improve Search Intent

Include relevant questions from the People Also Ask section to strengthen your content.
Answering common user questions can improve your chances of appearing in featured snippets and AI-generated search results.

Step 8: Review and Publish

Before publishing, review your article for:

• Accuracy
• Grammar
• Readability
• Internal links
• SEO optimization

Once everything is complete, export the content or publish it to your CMS.

Tips

Use Frase’s AI tools to speed up content creation, but always review and refine the output to ensure accuracy, originality, and alignment with your brand voice.

• Research search intent before writing.
• Use the content brief as your roadmap.
• Answer real user questions.
• Optimize naturally without keyword stuffing.
• Update articles as search trends change.

Common Mistakes

• Focusing only on keywords instead of search intent.
• Blindly copying competitor headings.
• Ignoring Frase’s optimization suggestions.
• Publishing without proofreading.
• Chasing a high content score over content quality.

Troubleshooting
Content score is low

Expand your article by covering missing topics and answering additional user questions.

AI-generated content feels generic

Add your own examples, experience, and unique insights to make the article more valuable.

Missing important keywords

Review Frase’s recommendations and naturally include relevant terms where appropriate

Article isn’t ranking

Check your search intent, improve internal linking, and update outdated information.

Outline doesn’t fit your topic

Customize the headings instead of relying entirely on the automatically generated structure.

Best Practices

• Start every article with keyword research.
• Build a custom outline before writing.
• Focus on solving the reader’s problem.
• Use optimization suggestions naturally.
• Refresh high-value content regularly.

Frequently Asked Questions

Is Frase good for SEO?

Yes. Frase helps improve on-page SEO by analyzing top-ranking pages, creating content briefs, and recommending topics that align with search intent.

Can Frase write articles?

Yes. Frase includes an AI writing assistant that can generate drafts, introductions, headings, FAQs, and other content based on your topic.

Does Frase help with keyword research?

Frase focuses primarily on content research and optimization by analyzing search results and identifying relevant topics and keywords.

Can beginners use Frase?

Yes. Its guided workflow makes it easy for beginners to research, write, and optimize SEO-friendly content.

Is Frase better than writing without SEO research?

For most websites, yes. Using search intent, competitor insights, and content optimization recommendations helps create more comprehensive and competitive articles.

Conclusion

Frase simplifies SEO content creation by combining keyword research, competitor analysis, AI writing, and on-page optimization into one platform. Instead of guessing what to include in your articles, you can build content based on real search data and user intent. By following this guide, you’ll create more informative, well-structured content that has a stronger chance of ranking in search engines.